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Big mak burger case study answers 08
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How did Big Mak Burger win the case?
Big Mak Burger Inc. has won an infringement suit filed against it by the local licensee of the US-based McDonald's Corp. after the Court of Appeals (CA) threw out the latter's complaint of unfair competition.
Is the Big Mak Burger a McDonald's product?
There is actually no notice to the public that the “Big Mak” hamburgers are products of “L.C. Big Mak Burger, Inc.” and not those of petitioners who have the exclusive right to the “Big Mac” mark. This clearly shows respondents’ intent to deceive the public. We hold that as found by the RTC, respondent corporation is liable for unfair competition.
Who is the local licensee of Big Mak?
McDonald's local licensee is McGeorge Food Industries Inc. Instead, McDonald's was ordered to pay the local food chain a total of P1.9 million in damages, saying Big Mak "lost profits" when it closed four of its branches in Metro Manila and Rizal between 1989 and 1990.
When did McDonald's Sue Big Mak in Makati?
The CA ruling reversed and set aside the November 1990 decision of the Makati court, which decided in McDonald's favor, ordering Big Mak to pay McDonald's P600,000 in damages. McDonald's local licensee is McGeorge Food Industries Inc.
Last Update: Oct 2021
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Comments
Angiela
22.10.2021 03:02
Letter a use case is a written verbal description of how users will perform tasks on your website.
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Regginal
19.10.2021 04:05
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In spite of late setbacks, challenging the company to reconsider its role fashionable the marketplace and its brand identicalness, the company continues to thrive.
Berkley
21.10.2021 05:26
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Leianne
24.10.2021 09:08
Diageo's management neglected the burger king business, leading to bad operating performance.
Impossible thulium chicken nuggets ready-made from plants were preferred over snake-like chicken nuggets aside 7 out of 10 people.
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